Current UK (currentuk.co.uk) is an independent digital news publication wholly owned and operated by Sliema Media Limited, registered with the Malta Business Registry under company number C 84217, with its registered office at Level 3, Tower Business Centre, Tower Street, Swatar, Birkirkara, BKR 4013, Malta. The publication is funded through display advertising, affiliate links, commercial partnerships, sponsored content, newsletter sponsorships and content licensing. Full ownership and funding information is published at /ownership-funding/. This page explains each revenue stream, how commercial arrangements are managed, and the safeguards that protect editorial independence.
Who owns and funds Current UK?
Current UK is solely owned by Sliema Media Limited, a Maltese-registered company, and funded through display advertising, affiliate links, commercial partnerships, sponsored content, newsletter sponsorships and content licensing. No external funder, advertiser or investor exercises editorial control over the content.
The ownership structure is transparent and detailed at /ownership-funding/. The Editor-in-Chief, William Ashby, holds final authority over all editorial decisions and answers to readers, not to commercial partners. No stakeholder may influence coverage in exchange for financial support. The Standards & Fact-Checking Lead, Diane Forbes, monitors compliance with editorial policies across all content types.
How does display advertising work on this site?
Display advertising on Current UK appears as standard banner and inline advertisements sold directly or through reputable ad networks. These advertisements are clearly distinguishable from editorial content and are never permitted to influence reporting, story selection or editorial judgement.
Advertisements are served through established networks and direct commercial agreements. The commercial team manages all advertising sales, and editorial staff are not involved in those relationships. Advertisers do not receive preferential coverage, advance notice of editorial content, or the right to review stories before publication. Readers who wish to advertise with Current UK may contact advertising@currentuk.co.uk.
What are affiliate links and how are they disclosed?
Affiliate links are hyperlinks that may earn Current UK a small commission if a reader clicks through and completes a purchase. These links are clearly disclosed within the relevant article, typically near the link itself or in an editorial footnote at the end of the piece.
Affiliate revenue helps sustain the publication’s journalism without charging readers directly. The use of affiliate links never determines whether a product or service is covered, nor does it affect the editorial assessment of that product. All affiliate relationships are disclosed in accordance with UK advertising and consumer protection regulations. Editorial staff do not receive commissions or bonuses based on affiliate performance. Further detail on commercial content arrangements is available at /sponsored-content-policy/.
How is editorial independence maintained?
Editorial independence at Current UK is guaranteed by a strict separation of commercial and editorial functions. No advertiser, sponsor, commercial partner or external stakeholder may direct, approve or veto editorial content or story selection.
The Editor-in-Chief, William Ashby, holds ultimate responsibility for all editorial decisions. The commercial team manages advertising, partnerships and sponsored content independently of the newsroom. Sponsored or commercially branded content is clearly labelled as such, and the editorial team is never obliged to produce content that serves a commercial interest. Readers who believe editorial independence has been compromised may contact complaints@currentuk.co.uk or follow the procedure at /complaints-procedure/.
Where can I enquire about advertising or partnerships?
Enquiries about display advertising, affiliate partnerships, sponsored content, newsletter sponsorships or content licensing should be directed to advertising@currentuk.co.uk or partnerships@currentuk.co.uk. The commercial team reviews all proposals and responds promptly.
Current UK works with commercial partners who share the publication’s commitment to transparency and reader trust. All sponsored or commercial material is clearly labelled, and affiliate links are disclosed. The full /sponsored-content-policy/ outlines the terms under which sponsored content is accepted, produced and labelled. Commercial relationships are reviewed regularly to ensure continued compliance with editorial standards and regulatory requirements.
Our commitments
- We clearly distinguish all advertising, sponsored content and affiliate links from independent editorial content at all times.
- We maintain a strict separation between commercial and editorial functions, with no advertiser or sponsor influence over reporting.
- We disclose all affiliate relationships openly and comply fully with UK consumer protection and advertising regulations.
- We publish full ownership and funding information at /ownership-funding/ and update it regularly.
- We respond promptly to reader enquiries about commercial practices via advertising@currentuk.co.uk and partnerships@currentuk.co.uk.